Purpose
Why are we running this event?
What are we trying to achieve?
Outline objectives
Create clear qualitative and quantitative objectives.
Develop KPI's
We will help you create clear goals and objectives for the event which we will measure and report on throughout the engagement lifecycle.
Develop an impactful event marketing strategy
We will help you create an impactful event marketing strategy which will help you drive the greatest ROI possible.
Positioning
What problem are we solving for attendees?
How does our event differ from others out there?
Build event brand guidelines
Working from existing brand guidelines or creating bespoke event guidelines to work.
Content development and consultancy
You will work with our experienced team of strategists, copywriters, marketers and creatives to produce compelling content for your event.
Marketing and promotional plans and support
Looking at the overall message of the event but also focusing on the detail such as attendee experience and production capability.
Agenda planning
Our dedicated team will work collaboratively with you to craft an agenda which will resonate with attendees.
People
Who is going to plan and produce my virtual experience?
What does my virtual event team look like?
Production
- Account Director
- Virtual Event Manager or Producer
- Technical Director
- Production Manager
- Technical Support
- Event Technologist
- Attendee Support
Communications
- Communications/Marketing Manager
- Design Manager
- Copywriter
- Sponsorship & Ticket Sales
Key support
- Virtual Speaker Coach
- Creative Director
- Event Marketing Strategist
- Social Media Manager
- Finance Manager
- Host or Emcee
- Moderator
- Translator/Interpreter
- Entertainment
Platform
What’s the right delivery mechanism for my audience and my event?
Avoid platforms we use all the time such as Zoom and Teams – we’re fatigued from staring at these platforms all day.
Make your event an experience!
Platform recommendation and selection
We have partnerships with all of the world’s leading virtual event platforms and have also built our own virtual platforms in the past. We will digest your brief and make the perfect recommendation for your event!
Platform supplier briefing and management
Liaising with the technical team, to optimise and troubleshoot technology, in line with the event goals and the critical path.
Registration or integration with existing registration
Setting up platform registration or ensuring seamless integration with existing registration platform.
Gamification integration
We will make strategic recommendations relating to how you can incorporate gamification to make your event more immersive and engaging.
Integration with CRM
Ensuring the platform integrates seamlessly with your CRM system.
Platform build management
Working on the back end build of the platform to ensure a look and feel in line with brand guidelines.
Content upload
Once all assets are signed off they are uploaded to the platform in line with the run of show.
Troubleshooting
Ensuring there is always someone available to assist with platform queries.
Show day help desk
We will provide a team to run a live help desk at your virtual event on the day to answer any questions.
Promotion
How are we going to engage attendees pre-event and cut through static?
Atmosphere building, pre-event engagement
Consult and assist on building the atmosphere, interest and ensuring pre event engagement excites attendees
Creating HTML emails
Designing emails to fit event brand guidelines and generate interest
Creating invitations
Designing invitations for attendees that build atmosphere
Creating branded joining instructions for attendees
Detailed instructions for all attendees in event branding to help them pre event and on the day
Pre-event registration management
Creating a ticketing strategy including recommendations for access per ticket type and promotional strategy
Pre-event videos
Storyboarding and designing pre-event videos to promote the event
Pre-event social posts to be shared
Planning, designing and scheduling pre event social posts to generate interest
Production
How can we ensure the show runs as seamlessly as possible?
Think of your event as a production – rehearsals and practice are key!
Pre-event
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Speakers
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Design
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Event day
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Post-event
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Post-event engagement
How can we ensure there’s a continuation of the narrative after the event?
How will we measure success?
On demand content management
We will edit your content and make it available on demand to drive coverage and engagement
Post-event editing
Editing footage from the event for future marketing or on demand use
Post-event videos
Such as highlights or recap videos
Post-event photos
Photos of an event in progress are just as important with virtual events
Post-event surveys
Feedback from attendees, sponsors and speakers to help shape future events
Building ongoing event community
Creating ways for attendees to continue to interact post-event
Post-event social posts to be shared
To keep the community and story going past the event and generate interest in future events
Full team debrief
To share challenges, solutions and ideas for improvement for the next event