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details

event name:

Gong Roadshow

event date:

9th June 2022 -26th July 2022

event type:

Live—with a hybrid event in New York

event location:

San Francisco, New York, London, Toronto, Seattle, Boston and Austin

number of attendees:

500 Gong Clients & Prospects

emc3 - Gong Celebrate: The Reality Roadshow
emc3 - Gong - Celebrate Roadshow 2022
emc3 - Gong - Celebrate Roadshow 2022

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the challenge

Ahead of their upcoming product launch, Gong wanted to create a series of events to educate and inspire new prospects around the world. The roadshow consisted of seven invite-only events which took place across three different countries: USA, Canada and England. Hitting seven different cities (San Francisco, New York, London, Toronto, Seattle, Boston and Austin) across three countries within such a short period of time, there were several challenges that needed to be addressed, such as logistics, accessibility and ensuring that each event was tailored to be culturally relevant for each location.

emc3 - Gong - Celebrate Roadshow 2022
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emc3 - Gong Celebrate: The Reality Roadshow

the solution

The Celebrate Roadshow brought together 300+ Sales and Revenue leaders from across the world to celebrate revenue-driving insights, key market trends and networking for revenue leaders. The content allowed customers to learn from staff, thought-leaders and engage with Gong’s new launches. Alongside the insightful conferences, guests were treated to an executive dinner and networking sessions, including a lunch which was an incredible opportunity for communities to mix, meet new people and learn from others.

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Taking place at state-of-the-art venues including the iconic Chase Center in San Francisco and New York City’s Peak, the event delivered seamless production and exciting content, with attendees hearing from top speakers—such as Amit Bendov (Gong’s CEO), Daniel Shapero (LinkedIn’s COO), Carl Eschenbach (Sequoia Capital’s Partner) and Kelly Lewis (Highspot’s Vice President). And there were even some incredible special guests taking to the stage including Suzanne Wolff MBE and former professional racing driver, and Jason Richardson, NBA legend.

emc3 - Gong Celebrate: The Reality Roadshow
emc3 - Gong Celebrate: The Reality Roadshow
emc3 - Gong Celebrate: The Reality Roadshow
emc3 - Gong - Celebrate Roadshow 2022
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the result

Working closely with the Gong team, we were able to understand their ideas and objectives, to see what was needed in order to bring their vision to life. Our team worked on many aspects of the event, helping to produce each show and ensure a professional and memorable experience was provided for all in attendance.

To deliver this experience, we sourced and managed some of the top venues in the world, creating onsite branding that complimented the spaces, whilst also managing incredible speakers who brought their valuable sales and revenue expertise to the stage.


testimonial

“Wow! What a journey! Thank you for being such amazing partners across the globe over these past several months. We’ve certainly been on a journey together! From basketball courts, to soaring restaurants, to British film and television venues and everything in between. This was a tremendous effort to pull off and we should all feel very proud of the work we delivered. Thank you for all the long hours, pulling many rabbits out of hats, sourcing many Starbucks in many locations – and of course all the beautiful work! We really appreciated the high quality of delivery and thoughtfulness in creating amazing branded moments for us. You have all been fantastic partners and we really appreciate how fun you have been to work with. I’m hoping we can all take a mini breather before the next set of adventures! Thank you again from the Gong team!” — Cassandra Nuttall, Director, Events.