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The Future of Experiential Marketing: Why Human Connection Matters Even More in the Age of AI
Join a curated community of senior marketing and events leaders at Soho House Miami for an intimate afternoon of insight, perspective and meaningful connection alongside POSSIBLE 2026.
The timing for this conversation could not be more relevant. PWC’s recent Customer Experience Survey found that 86% of consumers consider human interaction essential to their brand experience, reinforcing why brands must think carefully about how technology enhances connection rather than replaces it.
Expect an inspiring afternoon of industry-leading insights, candid conversation and high-value networking with the people shaping what comes next.
We’ll dig into:
- Why human connection is becoming the ultimate differentiator in the age of AI.
- How leading brands are using AI to create smarter, more effective experiences – from personalisation and creative development to audience engagement and operational efficiency.
- What the future of experiential marketing demands from brands now.
Hear how leading marketers are rethinking experiential strategy around transformation, belonging and human connection in the age of AI. Gain practical ideas to enhance relevance and personalisation without losing authenticity, and connect with peers to spark new thinking and opportunities.
Event details:
- Location: Beach Bar, Soho Beach House Miami, 4385 Collins Avenue, Miami Beach, FL 33140
- Date: Monday, April 27th
- Time: 1:00 – 4:00 p.m.
Agenda:
- 1:00 – 2:00 p.m. – Marketing & Events Leaders’ Networking Lunch
- 2:00 – 3:00 p.m. – Panel Discussion and Audience Q&A
- 3:00 – 4:00 p.m. – Networking and Surprise Entertainment
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We spoke to leading event industry professinals about how to shape your 2026 event strategy and they gave us their top tips!
Click below to check it out!