Pulse: Where event professionals connect, learn, and lead.
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Event topic: Beyond the Game: How Brands Win Around the World Cup and Global Sporting Events.
The value of global sporting events like the World Cup is no longer defined by what happens in the stadium, it’s defined by everything around it.
From fan experiences and hospitality to city-wide activations and cultural programming, the real opportunity sits in the ecosystem. Brands, rights holders, and cities are no longer operating in silos, they are collectively shaping how these moments are experienced.
This session explores how brands can move beyond visibility and create meaningful, culturally relevant experiences that resonate locally and scale globally.
We’ll dig into:
- How fan experiences, hospitality, and city activations are redefining the value of global sporting moments.
- Where brand and rights holder alignment works, and where it breaks down.
- Why culture and identity are becoming the drivers of deeper audience connection.
- How to design for global scale while staying locally relevant across markets
- What it takes to deliver consistent, high-impact experiences in a multi-city environment.
Event details:
- Location: Convene, 530 5th Avenue, NY
- Date: Friday, April 24th
- Time: 12:00 – 3:00 p.m.
Agenda:
- 12:00 – 12:30 p.m. – Arrivals and networking
- 12:30 – 1:15 p.m. – Workshop, Presentation and audience Q&A
- 1:15 – 3:00 p.m. – Lunch and Networking
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