Pulse: Where event professionals connect, learn, and lead.
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Event topic: Where Culture, Media, and Experience Collide
The lines between media, content, and live experience are continuing to blur. Brands are no longer just creating campaigns, they are building cultural moments that live across platforms, communities, and real-world environments.
As audiences become harder to reach and attention more fragmented, experience is playing a more central role in how brands show up, connect, and stay relevant.
This session will explore how experience is becoming a core part of modern marketing strategy, sitting alongside media and content to drive engagement, cultural relevance, and impact.
We’ll dig into:
- How brands create experiences that cut through culturally, not just visually.
- Where experiential fits within broader media and content strategies.
- The role of cultural relevance in driving engagement and brand value.
- How creative production and media thinking are becoming more connected.
- What the future of brand experiences looks like in a converged landscape.
Event details:
- Location: Convene, 530 5th Avenue, NY
- Date: Friday, April 10th
- Time: 12:00 – 3:00 p.m.
Agenda:
- 12:00 – 12:30 p.m. – Arrivals and networking
- 12:30 – 1:15 p.m. – Workshop, Presentation and audience Q&A
- 1:15 – 3:00 p.m. – Lunch and Networking
Please complete the form to confirm your attendance.
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