Why Cultural Festivals Matter More Than Ever

Flagship events and festivals are rethinking their formats to create new cultural moments and shared experiences, redefining what it takes to bring a city, its cultures, and a global audience together. This Pulse session we were joined by Brett Cannon and Alexandra Casolaro, SXSW, along with Matthew Hartwig, Magnolia, where they shared their thoughts on the importance of cultural festivals and why they matter more than ever.

Watch the full panel now.