11:11 Media Innovation Summit
Client name
11:11 Media
Event name
11:11 Media Innovation Summit
Event location
1 Hotel West Hollywood, L.A. (Summit) and Santa Monica Pier, L.A. (Carnival)
Event type
In-person
Event attendance
220+



The challenge
The first annual 11:11 Media Innovation Summit set a high bar for future events of the same kind to achieve. Led by Paris Hilton and her pioneering partners, the groundbreaking event was focused on gathering superstars, disruptors, creatives and business leaders to discuss the future of entertainment, art, music, fashion, beauty and gaming whilst serving as a platform to uplift and inspire women and girls.



The solution
With the rising popularity of the latest technology trends, the 11:11 Media team wanted to create a futuristic experience that showcased the potential of upcoming tech, bringing in the emc3 team to assist with the overall production of the event and Chameleon Visual Ltd for visual graphics.
Over 50 of the world’s leading brands were represented at the Summit, with Meta, Alo Yoga, Dapper Labs, Hilton Hotels, iHeartRadio, and MoonPay all appearing as partners. Those in attendance also had the opportunity to experience some of the latest tech trends including a Proto hologram of Paris Hilton, a live VR performance, and the official launch of “Paris World”—Paris Hilton’s very own Metaverse platform, allowing fans to come together and explore the digital space.



The result
The 2022 Innovation Summit achieved an impressive 75% turnout with 220+ leaders from the world’s best brands hearing from a world-class lineup of speakers—featuring a 90% female representation on stage. Kicking off with a fireside chat between Paris Hilton and Randi Zuckerberg, 18 industry experts covered a range of topics across unique panels, including:
The Future of Entertainment, Music, Brands & Fan Experience
Moderated by Yael Afriat (Chief Commercial & Revenue Officer at Boss Beauties), with panellists Raffaella Camera (Head of Brands at Unreal Engine Epic Games), Roham Gharegozlou (CEO at Dapper Labs) and Sarah Stevenson (Founder at UNSEEN).
NFTs, Art & Community
Moderated by Swan Sit (Web3 Advisor, Educator and Host), with panellists Betty (Founder at Deadfellaz), Ridhima Kahn (VP at Dapper Labs) and Krista Kim (Metaverse Artist and Co-Founder of 0.xyz).