Pulse: Where Austin event professionals connect, learn, and lead.

Join a curated community of senior marketers, brand leaders and experience strategists at Soho House Austin for a high-impact evening of insight, debate and meaningful connection.

We are moving beyond the Experience Economy and into the Transformation Economy – where audiences are no longer seeking moments, but measurable change: new skills, new perspectives, stronger communities and tangible professional growth. With time now the ultimate constraint, attendance must be earned. The most powerful events are no longer built around engagement alone – they are designed around outcomes.

We’ll dig into:

• From Experience to Transformation
  What does it truly mean to design for growth rather than engagement?
• Return on Time Invested (ROTI)
  If time is the new currency, how should we rethink value exchange?
• Intentional programming and outcomes-driven design
  How can we reverse-engineer events from desired outcomes?
• Earning attention in a saturated world
  In an era of digital overload and AI-driven personalisation, what makes a live experience indispensable?

Expect a candid panel discussion, practical takeaways, and real insights from industry profs—all served up with good food, relaxed vibes, and plenty of time to connect with fellow event professionals.