Client  Miro
Event  Distributed 2021
Who 20,000 Registrants
Where  Hopin – streamed across AMER, EMEA and APAC


Challenge

With Covid-19 still restricting travel and large group gatherings, we partnered with Miro to create an energetic 2-day virtual event within just 3 weeks. Our creative team worked alongside Miro to bring together employees, partners and Mironeers.

Objectives

Distributed is Miro’s annual event to allow users to experience connection and the unveiling of a new set of tools to help teams engage and make big things happen across three days and three time zones, AMER, EMEA and APAC.

The Event

Miro’s third annual event, Distributed, focused on the “path to reconnection, breaking down digital walls and exploring how to deeply connect teams, work and sense of purpose”. The event streamed over 20 amazing speakers, including a keynote from special guest Priya Parker, author of The Art of Gathering along with multiple sessions unveiling new tools and collaborations, with sessions from Zendesk, True Diversity, BaseHQ and Deloitte. emc3 partnered with Miro on Hopin, with two stages across different time zones and attendees gathering across the world.

What we did differently from a normal live event?

emc3 provided remote speakers with a bespoke kit which included lighting, microphones and cameras, along with a speaker coaching video from one of our partners and speaker coaches, Marcus Murphy. This provided insight on how best to engage with the camera, to ensure engaging and professional recordings.

Testimonial

“We worked with emc3 to produce Miro’s annual conference, Distributed. They were amazing and the production was really seamless!”​
– Joanna Kim