Smartsheet ENGAGE

The challenge

ENGAGE 2025 marked a key moment for Smartsheet as the platform and its community continued to evolve around intelligent work management and AI-enabled collaboration.

Smartsheet needed an experience that:

• Brought together a diverse, global community with different levels of maturity and use cases
• Balanced product vision with practical, real-world application
• Created genuine connection between attendees, not just engagement with the stage

The ambition was to design an event that felt intentional and human – where narrative, content and environment worked together to create momentum that lasted beyond the final keynote.

The solution

emc3 partnered with Smartsheet months ahead of the event, through our strategy workshop, to shape the objectives, a clear event narrative and the experience architecture.

The General Session was designed to open with clarity and confidence, grounding the event in Smartsheet’s vision for intelligent work while clearly signalling what attendees could expect from the days ahead. Product direction, leadership perspective and customer relevance were intentionally aligned to set a focused tone.

To complement product-led content, guest speaker Shawn Achor, was introduced to bring a different lens to performance and productivity. His session on happiness and human potential added energy and balance to the programme, becoming a reference point that carried into conversations throughout the week.

ENGAGE 2025 featured structured tracks spanning AI, enterprise administration, security, collaboration and impact – allowing attendees to personalise their agenda to suit their needs, while staying connected to the wider narrative.

The experience was designed to extend into shared social moments that reinforced community:

• An intimate offsite dinner created space for deeper, smaller-group conversation
• An Après-ENGAGE themed celebration provided a relaxed environment to reflect, connect and celebrate
• Hands-on experiences, expert conversations and informal networking spaces supported peer-to-peer exchange throughout the event.

Across every touchpoint, the on-stage story was intentionally reinforced through environment, pacing and social design.

The result

ENGAGE 2025 was experienced as a connected, community-led moment rather than a standalone programme of sessions.

The General Session successfully established clarity and momentum, with strong engagement from the room and a shared understanding of Smartsheet’s direction. That energy carried through the week, supported by the balance of strategic content, practical learning and human connection.

Conversations sparked in keynotes and breakouts continued into social and offsite settings, strengthening relationships across customers, partners and teams. The experience was consistently referenced for its clarity, intention and emphasis on genuine interaction over spectacle. 

Following the event, keynotes were published onto the event site, to increase content longevity and accessibility to those who were unable to attend on the day. 

ENGAGE 2025 concluded with a strong sense of momentum, not just for the platform, but for the Smartsheet community itself – and clear anticipation for what comes next.

Anyway, don’t just take it from us…