Pulse: Fueling connections across NYC event profs
Join us at Pulse!
Event Topic: The Power of Play: How Sport Shapes Brand Experience & Event Strategy
The world’s biggest sporting events are no longer just fixtures on a calendar, they’re some of the most powerful live experiences on the planet.
With the 2026 FIFA World Cup, Winter Olympics, and a wave of global tournaments approaching, brands are reimagining how they design event strategies, hospitality, and fan experiences around these moments that captivate billions.
This Pulse session explores how the intersection of sport, fandom, and experiential marketing is reshaping brand storytelling and creating opportunities for connection that few other platforms can match. It’s about understanding how play, in all its forms, unlocks emotion, loyalty, and relevance and how brands can activate in ways that feel bold, meaningful, and rooted in culture.
We’ll dig into:
- How major sporting moments become global stages for brand and event expression.
- How fan experiences, sponsorships, and live activations are evolving beyond visibility into genuine engagement.
- How hospitality, premium experiences, and fan zones can deepen loyalty and drive ROI
- How brands, agencies, and rights holders collaborate to create standout moments.
Event details:
- Location: Convene, 530 5th Avenue, NY
- Date: Friday, Dec 5th
- Time: 12:00 – 3:00 p.m.
Agenda:
- 12:00 – 12:30 p.m. – Arrivals and networking
- 12:30 – 1:15 p.m. – Panel discussion and audience Q&A
- 1:15 – 3:00 p.m. – Lunch and Networking
Please complete the form to confirm your attendance.
We spoke to leading event industry professinals about how to shape your 2026 event strategy and they gave us their top tips!
Click below to check it out!
