Pulse: Where event professionals connect, learn, and lead.

We’re bringing you an extended Pulse this Tech Week.
More networking, more insights, and more time to connect.

Join us for a “pre-Pulse” morning session in collaboration with Vibe Space where we’re introducing a dedicated workshop designed to demystify AI and show how anyone can start building with it:

Vibe Coding 101: Getting Started with AI-Powered Building

Led by industry experts working with leading AI and tech partners, including Anthropic and Vercel, this one-hour session will explore the growing world of “vibe coding”, using AI-powered tools to turn ideas into reality, even without a technical background.

This is your beginners guide, cutting out all the fluff. You’ll gain practical insights, discover emerging AI tools, and leave with a better understanding of how AI can be used in everyday work.

Then, stick around for our usual Pulse session where we’ll be diving into:

IRL Advantage: How Tech Brands Can Win Attention, Build Community & Drive Growth Through Live Experiences

As AI-generated content floods every digital channel, live experiences are becoming one of the few ways brands can create something truly hard to replicate: real human connection.

With digital channels becoming increasingly saturated, IRL events are having a major moment. This session will explore how marketing and events leaders are building strategies that accelerate pipeline, deepen customer relationships and create lasting brand impact.

We’ll dig into:

• What the future of experiential marketing demands from brands now.
• Why human connection is becoming the ultimate differentiator in the age of AI.
• How leading brands are using AI to create smarter, more effective experiences – from personalisation and creative development to audience engagement and operational efficiency.