Roadshows are by no means a new concept, but over the past few years they’ve certainly grown in popularity! Giving you an opportunity to quite literally take your brand on the road, roadshows help to spread the word about your goods, services and brand message—whilst simultaneously providing opportunities for new audiences to access you.

The events landscape has never been static, and meeting this state of flux by making your message mobile is a great way of keeping things fresh. But first, you need to ensure that your audience not only wants to attend your event—but that they have a great experience when they do.

At emc3, our methods of bringing events to life have developed over the past two decades—so it’s only right that we share some of our event-planning wisdom with you. Which you’ll find in this eBook, together with detailed information on:

  • Why roadshows have such a great impact on your audience
  • How roadshows directly benefit your business
  • Ways to adapt roadshows for the digital landscape
  • The importance of community-led growth
  • Strategies for crafting your roadshow event

…and much, much more!

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From the team who brought you events by:

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