At emc3, we’ve always believed that bold ideas, purposeful action, and meaningful collaboration are what move the industry forward.
So, here we are, making some bold moves!
We’re proud to announce the formation of the emc3 Collective: a new platform bringing together values-led agencies with creative excellence, commercial ambition, and a shared commitment to doing business the right way.
This new chapter begins with the strategic acquisition of BEG (Boston Experiential Group), a US-based B2C experiential agency known for standout work with brands like P&G, Meta, Fever-Tree, and Samuel Adams. BEG joins emc3 and sustainability consultancy From Now under the Collective umbrella.
Why a Collective? And why now?
The emc3 Collective has been designed as a platform play model: a connected ecosystem that enables agencies to scale talent, technology, and capability without compromising their unique edge.
Each agency retains its identity, unique proposition, and leadership, while benefiting from shared infrastructure, global reach, operational support, and a powerful network. The goal is: to deliver more value to clients, create bigger opportunities, and grow with purpose.
Scaling with intention
The Collective is about uniting businesses that care deeply about having a people-first approach, pushing creative boundaries and creating experiences that really resonate. We’re uniting agencies whose values are aligned and are ready to collaborate, not compete.
The acquisition of BEG marks the first in a pipeline of strategic additions, as we continue to grow the platform globally. We’re bringing together the best of B2B, B2C, and sustainability under one roof, ensuring clients have a single, trusted partner who understands their brand, aligns with their goals, and delivers seamlessly across every touchpoint.
So, what does all this really mean?
For clients, the emc3 Collective offers a new kind of partnership, one that blends deep specialism with breadth of service. From strategy and creative to production and sustainability consultancy, we’re delivering fully integrated experiences, globally and locally.
With these combined capabilities, it’s about creating an events ecosystem, designed with purpose, driven by people, and built to perform.
For businesses that join, the Collective offers the freedom to retain their identity and independence, with the strength of a global platform behind them. You gain access to shared resources, aligned partners, and the infrastructure to scale with clarity and confidence, without compromising your values or creative edge.
Looking ahead
The formation of the emc3 Collective is just the beginning. With more exciting partnerships on the horizon, we’re creating a platform that enables agencies to grow together, deliver more ambitious work, and raise the standard of what’s possible in the industry.
As we continue to expand, one thing remains clear – creativity, sustainability, and collaboration will always be at the core of how we grow.
If you’re an agency or consultancy interested in joining the Collective, we’d love to hear from you.
Let’s grow together.