There and Back Again: An Event Planners Tale

Where did your journey begin? 

I joined emc3 back in 2013. I had been working for the Soho House Group and noticed a couple of videos emc3 posted on social media. They inspired me to find out more. I got home that day and did a bit of research and realised that these guys were transforming the events industry and it was something that I wanted to be a part of. 

I started out as an Events Assistant and worked my way up from there. When I first joined the company, there was only 9 people working out of a tiny office in Notting Hill. But, after a few big business wins and key hires things changed pretty quickly!  

I worked with some awesome clients during my first term at emc3. I managed C-Level events for the Young Presidents Organisation, incentive trips for Softcat and HP and conferences for LinkedIn! 

I loved how different every day was and couldn’t get enough. 

Best memory at emc3?

Definitely when I met the Dalai Lama! 

I still say it as an ‘interesting fact about me’ to this day. 

In 2015, we supported an event for the Inspire Dialogue Foundation in Cambridge. Led by Lord Williams and His Holiness the Dalai Lama, the conference was framed around seven topics Resources, Environment, Education, Health, Freedom, Technology and Conflict Resolution. Guests were challenged not only to discuss important issues facing society but to come up with meaningful action driven solutions. It was a special occasion to be a part of! 

Where did you go when you graduated from emc3? 

I left emc3 at the end of 2015 to pursue a career in marketing. I went to work for Sophie Wright Catering as a Sales & Marketing Manager. It was great job and I gained loads of experience. I ended up getting really involved with all aspects of the company including the events, which is how I realised I wanted to return to a career in events. 

I wanted to work on larger scale events, so I took an Event Manager role at Capita Travel and Events. Capita is huge company with over 800 employees. I worked there for a year and was lucky enough to manage some incredible events. I gained great experience of L&D programmes, roadshows and training events – something I hadn’t been challenged with in the past. I also learnt how to build and manage event registration websites, which is key to large-scale events!

What enticed you to come back?

I guess emc3 is where my heart’s always been. I love the culture, the people and the variety of the work. When I left, I always stayed in touch with the team, and they always made me feel welcome to come back. 

emc3 opened offices in Boston and Lagos after I left to accommodate international demand. They started working on some amazing events overseas and the team continued to grow. I wanted to be a part of their exciting new journey! 

Describe emc3 in 3 words: 

Fun, Ambitious and Creative.  

Tell us a bit about your new role:

I’ve re-joined emc3 as the Head of Venue Finding! 

The business evolved when I left – they split into departments: Event Management, Marketing, Design and Talent Management. The newest team to be added to the mix is the Free Venue Sourcing team which I’m now leading. 

The team has quadrupled in just 3 years, but there are still a lot of familiar faces 😊

What excites you the most about the future? 

I can’t wait to see where this new adventure with emc3 takes me! 

We’re managing events everywhere from Australia to Barbados and constantly taking on new clients. It keeps things new and exciting. 

I can’t wait to grow the venue finding department and to manage events in the US in partnership with our Boston team – I’ve managed lots of events in lots of different locations but US is one I have always wanted to tick off the list! 

What advice would you give to someone that’s interested in getting into events?

Experience is priceless. 

There’s a lot to learn. If you’re just getting into the industry, be open to internships and entry-level roles. The industry changes so quickly that you’ve constantly got to be learning and adapting!