Proven strategies for driving audience engagement

Driving audience engagement before, during, and after your event—and the proven strategies that make it happen.

It goes without saying that attendee engagement is important at your event. But with 84% of B2B marketers agreeing that it’s a key KPI for success, there’s no doubt that it should be a priority when planning an event.

Audience engagement goes so much further than the event itself – starting before you welcome audiences to your venue and continuing long after you shut the doors. There are plenty of tactics to drive engagement throughout an event’s full life cycle – but what works for one business isn’t necessarily best for another…

Over the last 20+ years, we’ve learnt a thing or two about what triggers engagement and makes every moment count at an event—and we’ve put it all in this ebook. Inside you’ll discover the trialled and tested techniques that drive audience engagement with:

• Website and content
• Email marketing 
• Social media and communities
• Gamification and interactivity 
• Speakers, influencers, and ambassadors

And more!
Ready to discover how to make a lasting impression?
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