Service: Logo design and its application on a selection of products
Branding that reflects the slogan ‘Bridging the Divide’. The company wanted to bridge the divide between Boston and London within the world of Fintech.
How We Added Value:
In London there is the famous Tower Bridge and in Boston the Leonard P. Zakim Bunker Hill Memorial Bridge, both visual pillars of these two major cities. The logo compiles both of these visually, whilst demonstrating bridging the gap between them.