Client  Drift
Project  HYPERGROWTH East 2019
Service  Promotional Video Creation


Brief

Drift wanted to create a conference with a difference; inspiring and educating its community with business, growth and life lessons. Hypergrowth is the world’s fastest growing sales and marketing conference. The emc3 marketing team were invited onsite during the event to create a promotional video showcasing the awesome conference!

How we added value

Having an inhouse marketing team at emc3, allowed us to work closely and develop an engaging video that captured the audience, with a clear call to action. This was viewed by over 14,000 followers in 24 hours, across Drift’s social media platforms. Video is a great promotional tool and is the media of choice for many marketers as it generates a high ROI.

Our team used their knowledge and experience to source the best suppliers and talent for this event. As a result of relationships built, they were able to save the client money by securing the best price for services provided. Their logistical expertise enabled them to plan the best attendee journey for the venue and manage the flow of attendees arriving on the day. The team were also able to provide valuable creative input, elevating the event experience making it a memorable “tweet-worthy” event. The success of these events has allowed Drift to continually expand their outreach and host events not just in the US but also in the EMEA.


“Organization, execution, and results are the three words Drift uses to describe our partnership with emc3. The team delivered a flawless experience and in the process adopted our brand becoming part of our integral team. We could not have been happier with their representation. Looking forward to continuing this relationship.”

JannaDirector of Events at Drift.com