1. Event Automation
It’s no secret that event planning is known as one of the most stressful jobs. This is mainly due to the myriad of tasks that planners juggle and the short amount of time they have. The improvement in technology is helpful in using apps for event automation, which allows planners to design and execute their events in a productive manner. In fact, event technology increases productivity by 27%! Event automation eases the process of cutting costs, automating tasks, assigning workflows, and measuring the success of marketing and event efforts.
2. Dark Social
Dark social is online conversations not trackable by marketers or social media apps. This occurs through link sharking on email, text messages, Whatsapp, Facebook Messenger, and other messenger apps. Though it is difficult to control and monitor, there are a few ways to encourage event marketing on dark social platforms:
- Use text messages to engage your audience. Did you know 98% of text messages are read? That’s more views than emails!
- Implement Facebook messenger chats for conferences to ease communication between attendees, exhibitors, and organisers to provide updates.
3. Hybrid Events
Want to build a large audience for your event? Consider using a hybrid event where guests can attend physically as well as virtually. These trending events are successful because it increases the attendee rates every year. This is because guests are able to gain a sneak peek to an event before they decide to invest in attending the next year. Live streaming your event doesn’t mean giving the whole event for free! It’s best to keep certain sessions and content exclusive for the live events that way guests are encouraged to attend in-person. The great part about hybrid events is that you can set any budget for your live stream equipment. It can either be on a smartphone or on professional AV equipment!
4. Long Term Engagement
Audience engagement is extremely important during events. You don’t want your audiences dozing off at your event! It’s common to think that capturing your audiences’ attention during the event is the only engagement tactic, but memorable events have pre-and post-engagement strategies. Luckily, we wrote blogs on mastering pre-event engagement and post-event engagement tactics.
5. Video Content
The use and importance of video content is rising rapidly. There are over a billion users on Youtube and over 8 billion videos on Facebook that are watched every day. In fact, video content has 66% more leads per year and has a 54% increase in brand awareness. There’s no better reason for you to be using videos for your events! Just like long term engagement, video content will be maximised if you use it before, during, and after your events. You can do this through sneak peeks, behind-the-scenes videos, interviews, countdowns, recaps, and many other options. Make sure to create high-quality videos to capture your audience’s.
6. Clever Flooring for Collecting Data
Clever flooring allows for easier data collection and analysis by using smart mats and discreet tech. You can use this data to increase sponsorships with accurate traffic numbers and real-time data. The rapid data collection also allows you to sell sponsorships for the next event on the spot.
7. Mindfulness, Wellness and CSR Initiatives
Being an event planner and dealing with high stress takes a toll on mental health. This is why it is becoming increasingly important to invest in training and policies to support people in an organisation. Highlighting wellness is also becoming prevalent during events such as using wellness zones, providing quick chair massages, hosting volunteer activities, and being open to discussing mental health topics.
8. 5G Technology in events
Popular brands like EE and Three are expecting to launch the use of 5G connection as soon as mid-2019! This means that a lot of event techs such as AI, VR, and bots will be more efficient and widely used in the industry. Major cities like London, Edinburgh, Cardiff, Birmingham, and Manchester will be the first to use the 5G data connection. It’s important to take advantage of this trend and target these cities for future events – this definitely creates a tech edge to your event!
9. RFID Tags
The use of radio frequency identification tags, known as RFID, is familiar in the event industry. RFID tags help improve efficiency in events as it allows organisers to track behaviour, record purchasing habits, and analyse data. It’s all completely automatic! The ease of RFID tags also helps encourage attendees to buy more products at events if it’s used in lieu of credit cards. Without worrying about losing their wallets, attendees can focus on enjoying the event!
Though not a new concept, using sustainability practices are becoming more prevalent and important in the events industry. Developing the habit of implementing eco-friendly policies is simple and delivers major results. In fact, we made a blog about a simple guide to environmentally friendly events! Simple tactics like using bamboo utensils, choosing green venues, and sharing transportation help lessen the resources used for events and make attendees aware of their own sustainability efforts.
With the emerging use of technology, there is also a growing need for human interaction and engaging senses such as sight, touch, taste, and smell. Using multi-sensory tactics allow attendees to engage with the event. Some ways this could be achieved are:
- Create lighting with branded colours of the event or company.
- Use textiles and textures that add a trendy décor to the event.
- Brand your venue with a scent that engages the attendees with certain feelings or emotions such as nostalgia or calmness.
12. Engaging Furniture
Designing an event’s seating plan may seem like a minute task but it can bring huge results. During meetings or workshops, it’s important the furniture is not only comfortable but also fulfills the needs of the attendees. For example, kinetic learners require chairs that allow them to be flexible in their seating like swings, bean bags, or wheeled chairs. It all depends on the type of event you’re hosting and who your target audience is!
13. Participatory Styling
Unique décor that captures attendees’ attention has a high impact on event engagement. Using clever pieces will encourage conversation starters in-person and on social media, therefore making your event more memorable! We created a blog post on décor trends you need to be using for your next event!
If you’d like to use any of these tech trends for your next event, contact our team at firstname.lastname@example.org and we can help make it happen! It’s best to use these trends as inspiration to give your event a unique edge and become an event industry leader.
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