Technology can make the difference between an ordinary or extraordinary event. It can make your event stand out from the crowd and ensure that memories are made forever!

It’s important to know that, not only is there progressions in how technology works for the user, but also for the marketer. Products must deliver measurable results – making event tech a winner for events agencies and the attendee a like!

Event Technology Trends

Here’s our top predictions for 2019:

1. Improve the Guests Experience with Facial Recognition

The technology has not quite been finely tuned for events, but it is most definitely something to keep an eye on. You can increase efficiency with facial recognition:

  • Check-in & registration become much quicker.
  • Allows for greater security at events.
  • Improve your social media reach, by allowing facial recognition to tag people in photos! – Of course ensuring this is GDPR compliant.
Facial Recognition Technology

2. Group Tech Experiences

Friends are watching films and playing games thousands of miles apart, so why not try linking people online to give attendees stronger connections? Here’s how:

  • Use VR to connect remote audiences. Give friends the opportunity to attend together even if they can’t be there physically. This may also even push ticket sales, having more people able to attend virtually.
  • Create content for sharing. Why not use an industry influencer for commentary on the events, creating a secondary event but also creating content you can use again and again!
Virtual Reality Experience

3. Use Voice for Greater Engagement

In 2018, 20% of searches were voice searches, so if you aren’t already using it at your events, you should be!

  • Use voice tech to perform actions, move from ‘where is my next session’ to ‘sign me up for the session on X’. This will also help increase the amount of data you are able to gather!
  • Get the voice assistant to pre-empt what the attendee will say e.g. if they ask for directions to watch a certain speaker, you can programme it to ask if they would like to book onto the Q&A with them later.
Voice Recognition Technology

4. Gain Data from a Clever Floor

Clever flooring is creating exciting opportunities for events. It’s not just floors that are making data collection in real-time – why not try RFID wearable technology that can make mundane event items such as nametags and badges into gadgets. You can slay data collection by:

  • Using smart mats to tract data from critical areas.
  • Smart mats can bring you accurate real-time data. This will increase the interest of potential sponsors as you can now show them real numbers, rather than just telling them they’ll receive ‘great exposure’.
Clever Floor

5. Connect with Guests Through App Interpreters

Electronic translators aren’t new – but the amount of development the technology has had in the last couple of year’s means it more prominent than ever. They can really create a positive experience for attendees who previously may have struggled with communication gaps.

  • Use remote translators, through an app, which can offer attendees a good communication experience regardless of time or location.
  • Save money – apps don’t have to be paid hourly or for travel!
Application Interpreters

6. Make Sure you are Putting Chatbots to Work

In the third quarter of 2017 (the year Alexa launched), over 20 million units of Alexa were sold. People love chatbots! Harness this to use chat to receive a better response:

  • Use a system that will answer your FAQ’s. Allowing staff to answer more pressing questions.
  • Use a chatbot for an exit survey.
  • Employ chatbots to assist attendees – use them to tell them what their next session is and where.

7. Improving Attendee Experience Through Personalisation

According to statistics, the average email open rate increased by 5.7% when the message was personalised. But personalisation is so much more. Use it to make an impression:

  • Use activity history to personalise. You can remove people who have already registered, from the ‘reminder to register’ list – this way you aren’t asking twice.
  • Analyse attendees’ preferences by monitoring their click-throughs – you can then show them content based on those exact interests.
  • Alert attendees when they are in close proximity to their contacts or ‘want to meet list’ – just like a dating app!
Personalised Experience

8. Augmented Reality and Sponsorship

With online marketing needing accountability and return on every single penny spent, events are starting to struggle to obtain satisfactory sponsorships.
Try using augmented reality to help with this:

  • Animate static objects to gain attention.
  • Use customised filters for your event – just like snapchat. These can be branded with sponsors logos if necessary.
  • Let the attendees know what the sponsors are about with augmented reality, bring their story to life!
Augmented Reality

9. Influence Marketing Tech

Are you wondering how to develop relationships with influencers, and how to scale it and make it worth your while? Well tech may just be able to help:

  • Look past the likes, this is just vanity at its finest. You need an influencer who has a high interaction ratio, someone who can motivate their followers into acting!
Marketing Technology

10. Drones

Although the regulations of owning a drone are in discussion, if you know how to use one properly it can give you entertainment and endless content! Here are the main uses of a drone that will make your event stand out from the crowd:

  • Create photos that give attendees a view of the event that they wouldn’t otherwise see.
  • Create aerial footage of events, sweeping over the immersive event which will be perfect for next year’s marketing!
  • You can also use a drone for mapping event locations as well as live streaming.

11. Holographic Technology

If you are looking for a new and innovative way to showcase your brand then holographic technology could be the way forward. It literally and figuratively brings your brand to life.

  • Allow your attendees to see your brand in the flesh – it could be used as a great sales technique.
  • If someone agrees to be at the event but can’t be there in person, then holographs can also offer a solution to this problem!
Holographic Technology

12. Immersive Technology

Last but not least we have immersive technology, this can be a pop-up or permanent experience based indoors or out, and can be as compact or large as you desire. Here’s why immersive technology will be bold:

  • Attendees can be truly immersed in your product, service or offering.
  • The attendees can be surrounded, with sounds and visuals that will create a lasting memory.
Immersive Technology

What do you think will blow up in the event tech world in 2019? Which piece of tech are you most keen to get involved with? Let us know in the comments below.

written by emc3